About Me
Technologies evolve really fast. I've been a coding nerd since early 2000s. 
I spent the early 2 decades of my life as an indoor bookworm/nerdy geek and ended up with thick glasses, but later ventured out and travelled through 35+ countries with 300+ logged scuba dives in the past 10 years.
Professionally, I have worked with many start ups and am also a serial entrepreneur myself. With experience working with multiple established companies & brands, including luxury names like Four Seasons, MontBlanc, Maurice Lacroix, to name a few, I founded Luce & Co. (former name PressPlanner) which became a prominent digital production hub, helping entrepreneurs and startups envision, design, execute and optimize their business ideation to online presence.
Personally, as a ardent believer in the power of visual impact, I have earned some credits in this field. In 2011, I started CityBikr, a street photography blog focusing on urban cycling. My photography work can be seen in magazines, advertisements, and TV talk shows. With many friends in the “Mad Men” industry, I have also shamelessly left frequent cameos in various TV/video commercials. My wildlife footages (head to Motion page) has been used by Whitley Fund for Nature, narrated by my personal hero Sir David Attenborough.
I am currently based in Singapore, where I've developed a deep connection with nature, particularly the ocean. I like documenting underwater life, and endeavor to contribute whenever I can for ocean conservation.

I also adopt a plant-based lifestyle and run botanest.com.

Let's connect!
I’m working at Luce & Co. We are a distributed company of digital media producers, coders and technologists that focuses on building applications and reshaping the future of the internet. We have a network of programmers, product managers, adventurists, filmmakers, photographers, musicians and artists. 

Luce & Co. is available for commissioning worldwide.

Leave a message for licensing photographs & videos, or any other matter.
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