Biography

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Being an avid follower of the forefront of technology and innovation, Lucy has been building and curating websites for over a decade. Her professional path is built on her strength to bridge the seriousness of the business world with creative and state-of-the-art visual presentation.

With experience from international agencies and consultancies, Lucy has worked with multiple well-established brands, among which many are luxury names, including Four Seasons, MontBlanc, Maurice Lacroix, to name a few. Throughout the years she founded Luce & Co.(previously PressPlanner) which became a prominent creative studio helping entrepreneurs and startups envision and design their online and offline presence.

As a passionate believer of the power of visual art, Lucy has earned many credits in imagery creation. In 2011, She started CityBikr, a street photography blog focusing on urban cycling. Her photography work can be seen in magazines, advertisements and TV talk shows. With many friends in the “Mad Men” industry, she has also shamelessly left frequent cameos in various TV/video commercials herself. Her wildlife footages (head to Motion page) has been used by Whitley Fund for Nature, narrated by Sir David Attenborough.

Born and raised in Southwest China at the foothills of the Tibetan Himalayan plateau, Lucy had lived in Shanghai for 8 years, Europe for 2 years, and has been living in Singapore for 3 years.

Lucy’s recent endeavor comprises underwater videography after learning to dive in Dec. 2015.